If a job costs $600 and you add a 40% markup, the price is $840, but the gross margin is only 28.6%.
To earn a true 40% gross margin on $600 of cost, divide the cost by 0.60. The target price is $1,000.
Target price = Job cost ÷ (1 − desired margin)FREE JOB PROFIT CALCULATOR
Enter labor, materials, and other direct costs. Choose the gross margin you want, and get a target price, expected profit, markup, and deposit instantly.
THE IMPORTANT DIFFERENCE
If a job costs $600 and you add a 40% markup, the price is $840, but the gross margin is only 28.6%.
To earn a true 40% gross margin on $600 of cost, divide the cost by 0.60. The target price is $1,000.
Target price = Job cost ÷ (1 − desired margin)BEFORE YOU PRICE
Missing a cost is the fastest way to make a busy schedule look more profitable than it is.
Use your real burdened cost, not simply the hourly rate you want customers to see.
Include supplies, delivery, waste, and price changes that belong to this job.
Add rentals, subcontractors, travel, permits, disposal, and card or platform fees.
Make sure your target margin can support office time, insurance, tools, callbacks, and taxes.
FROM PRICE TO PROPOSAL
Northmethod Quotes itemizes the work, calculates totals and deposits, saves your pipeline, and produces a clean PDF.
COMMON QUESTIONS
Gross margin is the percentage of the selling price left after subtracting the direct costs of completing the job. It is not the same as your final net profit because general business expenses and taxes may still need to be paid.
No. Margin compares profit with the selling price, while markup compares profit with job cost. A 50% markup on $100 of cost creates a $150 price and a 33.3% gross margin.
Include labor cost, materials, subcontractors, rentals, travel, disposal, card fees, permits, and other expenses caused by that specific job. Allocate recurring overhead separately if your pricing method requires it.
There is no universal target. The right margin depends on your trade, overhead, market, risk, capacity, and business goals. Use the calculator to test scenarios, then validate the result against your actual numbers.
No. The calculator runs in your browser. Northmethod does not receive the labor, cost, margin, or price figures you enter.